The letterform of this typeface was inspired by the designs of architectural signage of the mid-twentieth century. Specific combinations of weight and spacing can even conjure the specific artifacts that inspired Gotham Rounded: letterspaced medium capitals evoke the markings on camera lenses, the light italic recalls the alphabets used on lettering templates, and the bold caps can pass for the routed wooden signs that identify hiking trails and picnic grounds. Gotham font is known to be the geometric sans-serif typeface family that was created and presented by an American designer Tobias Frere-Jones in the early 2000s. Set tightly in upper- and lowercase, the heavier weights are youthful and cheeky these same fonts, composed as letterspaced caps, have a mechanical, even austere quality. Great for: Almost anything this versatile, clean-lined font is a nice alternative to pricey typefaces like Proxima Nova, Gotham, and Avenir. “Gotham Rounded’s expressive set of styles gives rise to a range of different tones. An unmannered sans serif with a large lowercase, clear gestures, and generous fit, Gotham is naturally at home in the widest range of sizes. Drawn, stamped, engraved and routed, these forms are sensitively captured by our new Gotham Rounded family, available in four weights (with italics!) that go from friendly to high-tech to cheeky with ease.” Similarly unadorned, but at a more intimate size, is the lettering of engineering: the marks on precision instruments, blueprints, stencils and templates. ![]() “Our Gotham typeface, inspired by signs on buildings, celebrates the workmanlike “draftsman’s alphabet” at a monumental scale. And the face has just been extended with the addition of Gotham Rounded. The Gotham font family was released with ten fonts and complementary italic styles, encompassing serif and sans-serif. The font was commissioned by GQ magazine and released to the public in 2002 by Hoefler & Co Foundry. ![]() ![]() It’s a lovely thing: elegant, practical, versatile, modern. Gotham is a geometric sans-serif typeface designed by American type designer Tobias Frere-Jones in 2000. As seen up there in the masthead, the cityofsound house typeface is Gotham, by Tobias Frere-Jones.
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